Android is Best Selling Mobile OS

Android regained the top spot as the best selling smartphone platform in the 3 months ending January 2013¹.

In the US, Android devices took a 49% share of the market, compared to Apple’s IOS devices which took 45.9%. This represents a rise of 6.4% for Android compared to the same quarter last year, and a drop of 4.7% for IOS.

A similar trend was seen in the UK, with Android taking 56.2% of the smartphone sales, up 6.9% from previous quarter, and IOS rising only 1.3% to 30.6%.

Whilst data is not available for individual Android devices during the three-month holiday season, it does illustrate a shift in the smartphone OS audience that could continue to grow into 2013.

Notably, Windows Phone is slowly gaining popularity with consumers, growing its user base in Great Britain by 3.8%, but still remaining a small player in comparison.

References
1. According to Kantar Worldpanel ComTech Network Shares Report;